Beyond Email: Blogging

Lesson 9: Blogging

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Introduction

Have you ever wanted to create your own magazine or newsletter? Would you like to promote your home-based business or build your personal brand? Have you always wanted to create your own website, but didn't know how? Today it's possible to do these things by creating a blog (short for weblog). Best of all, it's free and relatively easy.

Many blogs focus on a particular topic or interest, like music, cooking, technology, or parenting. Others are less structured and cover a variety of topics. It's easy to find a professional design for your blog, even if you don't know much about building a webpage.

Different types of blogs

You don't necessarily have to be a writer to create a blog. Some blogs focus on a particular type of media, such as video or photos, instead of having full-fledged articles. Others have shorter posts, which won't require as much writing and which may be less time consuming. Below are some common types of blogs:

Video blog: Also known as a vlog, this is a type of blog composed mainly of videos. Many YouTube channels are classified as video blogs.
Photoblog: This is a blog that is mostly photos, with or without descriptions.
Microblog: A microblog consists of very short posts. Status updates are a form of microblogging. Twitter and Tumblr are two of the most popular microblogging services.

Different types of blogs

Blogging privacy

It's important to remember that blogging is a public form of online communication. Generally, anyone in the world can view your posts and your profile. This means you should be extra careful not to post sensitive information. Additionally, posting things that reflect negatively on you (such as derogatory or offensive content) could seriously affect your personal and professional reputation.

Pros and cons of blogging

Thinking about starting a blog? Review some of the pros and cons to help decide:

Pros:

It gives you an opportunity to write about things that matter to you.
Your blog can be read by people all over the world.
A blog is much easier to set up than a regular website.
You can choose a design and layout that you like.

Cons:

It can be time consuming, especially if you post frequently.
You'll need to avoid posting sensitive information because it can be viewed by anyone.
Writing derogatory or offensive content could harm your reputation.